experience
My journey from the workshop floor to the technology cloud gives me a rare and valuable viewpoint. I am a seasoned entrepreneur who has not only designed strategies but also built businesses, run marketing campaigns, integrated technologies and achieved results. Let’s put that experience to work.
Transforming Business for the Digital Age
For the established SME owner or CEO in manufacturing, engineering, or industrial distribution who has built a successful business on quality and relationships, but now faces the urgent need to digitise. You need a strategy that respects your operational reality, not a theoretical plan from a consultant who has never walked a factory floor.
Challenges
Over-reliance on a traditional sales force and manual processes.
Lack of a viable B2B e-commerce or online sales channel.
Archaic and inefficient procurement and supply chain systems.
Fear of being outmaneuvered by more digitally nimble competitors.
My Approach & Services
I provide pragmatic and actionable strategies to help traditional businesses transition into the digital economy without compromising their core strengths.
B2B E-commerce Strategy & Implementation: Designing and launching practical online sales portals that serve your existing clients and attract new ones.
Supply Chain Digitisation Audits: Analysing your procurement and supply processes to identify opportunities for efficiency, cost savings, and resilience.
Go-to-Market Strategy for Industrial Products: Developing integrated sales and marketing plans that combine the best of your traditional sales force with the power of digital channels.
Proof in Practice
My approach is grounded in my own experience. I founded and continue to guide Industrial Procurement Services, a specialist firm serving New Zealand's engineering and industrial sectors for a decade. I then leveraged that deep market knowledge to build the Engineers Collective, a successful e-commerce platform that sells tools and equipment to the same audience. I've walked this path myself.
Architecting Systems for Scalable Growth
For the fast-growing e-commerce founder who has hit a scaling plateau, or the mid-market marketing leader struggling with disconnected systems. Your initial success has revealed the limits of your current tech stack and marketing approach, and you need a cohesive ecosystem to reach the next level.
Challenges
Data silos between your sales, marketing, and e-commerce platforms.
Diminishing returns on marketing spend and inefficient customer acquisition.
An inability to get a single, coherent view of the customer journey.
Operational bottlenecks that prevent you from scaling efficiently.
My Approach & Services
I help businesses move from a startup footing to a structured, scalable operational model by designing and integrating the systems that fuel growth.
Tech Stack Integration & Optimisation: Aligning platforms and other essential tools to create a seamless flow of data and a unified customer experience.
Customer Data & Analytics Strategy: Implementing frameworks to capture, analyse, and act on customer data, turning insights into retention and revenue.
Performance Marketing Frameworks: Building data-driven marketing engines that connect spend directly to business outcomes, proven through award-winning work for enterprise clients.
Proof in Practice
I've a unique, holistic view of the digital value chain because I've built it from both sides of the industry. I launched the e-commerce brand Engineers Collective and its dedicated marketing engine, in parallel, creating a perfectly integrated system from day one.
Aligning Technology with Objectives
For the CEO, CMO or CTO in a mid-market or enterprise organisation. You are responsible for major technology investments but are frustrated by departmental silos, a lack of measurable ROI, and the persistent gap between boardroom strategy and on-the-ground execution.
Challenges
Failure to achieve a single view of the customer across CRM, marketing automation, and ERP systems.
Major technology platforms that are underutilised and failing to deliver their promised value.
Persistent difficulty in proving the direct impact of marketing and technology on bottom-line revenue.
Misalignment between departments and a fragmented customer experience.
My Approach & Services
I bridge the chasm between high-level strategy and technical implementation, ensuring your technology investments become powerful engines for growth.
Technology Strategy & Alignment: Advising on the strategic implementation of cloud technology ecosystems to break down silos and unify sales, service, and marketing efforts.
AI & Analytics Roadmapping: Developing clear, actionable roadmaps for leveraging artificial intelligence and applied analytics to drive business intelligence and competitive advantage.
Digital Transformation Leadership: Providing the strategic oversight needed to guide complex, cross-departmental technology initiatives from conception to successful completion.
Proof in Practice
As a Partner at Team Circle, I work with an enterprise-grade technology stack, including Salesforce, Shopify, AWS, and Google, daily. Our firm was named Salesforce's APAC Partner of the Year 2024, a testament to our ability to deliver real-world results and solve these exact C-suite-level integration challenges.
Lets discuss your next steps
Lets talk
Interested in working together?